27 Jan 2006

Well I'm now a little more optimistic

All being well the show will return next tuesday, from what I've heard of NSR's stream the sound quality isn't back to what it should be, the show will finish at 11 from now on building management issues.
What is going on at NSR at the minute gives me the chance to reflect and in hindsight I regret being part of the executive committee that introduced the constant stream. The problem as I see it is the studio is now constantly in use, which means that NSR never gets a chance to get the team in their for one on one training, and the chance to rerecord some of the jingles, let alone tidy it up, and with the building issues it just doesn't work for NSR...to be honest NSR reflects exactally what is happening with student radio in the UK, there is a clear lack of direction. Stations are looking for ways to compete with the likes of Radio 1 and in most cases they do this by replicating Radio 1, and not looking for their own format, I'm aware of the issues you can only do what your presenters want to do, but with a bit of training it might be possible to change the direction. The other key issue is that in the current market place is student radio is financially struggling, their isn't the money about to support student radio through commercials anymore, local businesses that rely on students for business have realised that in most cases listenership is not what we'd all like it to be and that there other, better ways to attract business.
The biggest issue facing student radio is just how insular most management teams make student radio, the amount of bickering among members puts people off listening to the station, sees the genuine talent leave the station, and student radio cannot simply afford to be a club for those record collections, instead it needs to be a far more positive experience, that will help push the stations forwards, but forward thinking student unions are also needed, as well as the type of station management that will push a station in the right direction instead of gettin stuck in the replication of the past.

No comments: